MARKET RESEARCH

When you understand how your customers decide, you take the guesswork out of strategic and creative decision-making.  Let’s make sense of your customers so you can make sense to your customers!  

This audit identifies:

• What differentiates your brand from the competition in the hearts and minds of your customers.

• What influences customers’ loyalty, engagement, and purchasing decisions

• Customer perceptions of your brand, product/service, marketing efforts, messaging etc.

• How your customers decide

• What your customers want

• Unmet market needs, pain points, & emerging market trends

• Competitive strengths and weaknesses

Depending on your goals, this audit might include one-on-one interviews, psychometrics, surveys, and/or focus groups. 

MARKETING STRATEGY

We’ll create a tactical action plan designed to live your brand’s purpose, own your position, elevate your brand’s reputation, and carve out a defendable niche while guarding your differentiators and achieving your strategic sales and marketing objectives. 

TACTICAL MARKETING SOLUTIONS

Ongoing marketing support and tactical execution of your marketing strategy-  includes multi-channel campaign development and deployment across owned, earned, and paid channels.

Channel examples might include: social media, email marketing, guerrilla marketing, trade show and event-based marketing and promotions, brand experience efforts, radio, print, PR efforts and earned media coverage, digital display ads, billboards, product placement, strategic sponsorships and partnership efforts, etc.

INTERNAL BRAND ASSESSMENT

This assessment gets to the heart of who an organization is, what they do, who they do it for, and why it matters: the basis for a rock solid evidence-based brand position. 

This effort harnesses the collective wisdom and insider insights from the team that’s living and breathing this organization to life every day, from senior leadership to operations drivers throughout the organization. 

This audit identifies:

• Who an organization is, what they do, and why it matters 

• What influences employee engagement, loyalty, and decision-making processes

• What influences customers’ engagement, loyalty, and purchasing decisions (from the seasoned perspective of your internal team)

• Your current company culture

• Your perceived differentiators

• Competitive strengths and weaknesses

• Market and operational challenges 

• Market opportunities

This process is vital to the success of any change management, culture shift, or repositioning effort. 

BRAND STRATEGY

Let’s excavate, define, and align your brand to own a defensible market niche, attract and excite your customers, and change the game! 

Components of your brand strategy might include:

• Strategic position

• Mission, vision, purpose, & promise

• Brand values

• Differentiators

• Brand story

• Brand messaging

• Decision making trees

At the end of this process, you’ll have a fully-operational Brand User’s Manual that makes your brand concrete, actionable, and easy to align throughout your organization.

INTERNAL BRAND ALIGNMENT

We’ll customize and execute a strategic action plan for launching and aligning your brand internally. 

This might include:

• Training workshops, events, and retreats

• Internal marketing and communications efforts 

• Department-specific internal launch and roll-out plans

• Developing an internal brand team responsible for guarding the brand within their department and at the decision making table. 

COMPETITIVE AUDIT

To relevantly differentiate your brand in a crowded market, own a defensible market niche, and compete to thrive, you’ll need to know who and what you’re up against.

This audit identifies:

• Competitors strengths, weaknesses & market positions

• Competitive threats and strategic advantages

• Gaps in available services and available market positions

• Emerging industry trends 

GOAL SETTING

We’ll identify your brand and marketing goals so you can strategically focus your marketing efforts and investments to achieve your business objectives. 

This process might include:

• One-on-one interviews with senior leadership

• Reviewing your strategic plan, business plan, etc.

• Facilitating a collaborative workshop or retreat 

GO-TO-MARKET STRATEGIES

Let’s take your market by storm, right out of the gate. Ready. Aim. Fire! 

MARKETING ASSESSMENTS

Results are the ultimate purpose and measurement of marketing. This assessment evaluates marketing ROI, identifies what’s working well, what isn’t, and provides evidenced-based intel to inform future marketing efforts and investments.