Brand & Product Marketing Strategist

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Recent Clients

Clients & Projects

Projects I've Tackled

The best predictor of future outcomes is a track record of past success, so, here's a sneak peek at past projects and examples of my work... Pop on over to my full portfolio to read more about specific project deliverables and ROI: @MJZportfolio  

Since graphic design is a powerful way to make your voice heard, I teamed up with one of Girl Scouts freelance graphic designers to create an Intro to Graphic Design in Canva series for girls Whether girls are working to make their voice heard on an
With summer camp cancelled, I headed up to Camp Menzies in the Sierras to capture a few of our campers’ favorite summertime sights and sounds. For all our local Girl Scouts’ living room and backyard Campout needs, I shot 28 minutes of c
Girl Scouts’ Virtual STEM Expo (Powered by: SMUD) was a hit! This event received more than 48,000 digital impressions, primarily via earned and owned channels. Since March, I’ve been managing the marketing strategies to support Girl Sco
During COVID-19, Girl Scouts Heart of Central California is making virtual Girl Scout programming available to all girls in grades K-12, nationwide. . In early march, I built and launched GSHCCvirtual.org (via @squarespace) to help new girls and pare
Pictured: Social Media Toolkit for Girl Scouts’ COVID-edition Zombie Preparedness Challenge #BePreparedNotScared. . Toolkit includes messaging and graphics (designed in Canva and Photoshop) for all social media channels and placements (from Fac
At Girl Scouts, our team and our girls have been loving virtual events, but also missing the deep connection that girls experience when they learn together week after week. So, we designed Girl Scouts’ new 12-week Special Interest Series (aka t
Thus far, we’ve increased the 2020 Girl Scout Cookie Program’s local media coverage by 149% compared to 2019!
The making of a mad-lib: To support member renewals in 2020, I collaborated with our membership team to develop postcard style invites that feature the 2019 ad campaign design/messaging on the front, and a mad-lib style fill-in-the-blank invitation
These Girl Scout Cookie booth table top displays are part of a toolkit introduced in 2020 to support girls’ marketing efforts and help more troops hit their fundraising goals.
New cookie marketing pilot for 2020: Girl Scout Cookie lawn signs, designed to match this year’s billboard campaign. They’ll be used by parents and troop leaders in regions where regions where TV and OOH advertising wasn’t availabl
In 2020, we developed a social influencer toolkit featuring designed graphics, animated gifs, product photography, and messaging to support local Girl Scouts’ Cookie businesses. This toolkit was utilized via the councils’ owned channels,

Clients I've Worked With:

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Carlos Scott
Donna Muller
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Laura Liu
Katherine Zhao
Michael Nelson
Kimberly Williams
William Williams
Anne Alexander
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Christina Long
Catherine Manalad
Margaret Qillaq
Elizabeth Muller

Project ROI Outcomes:

  • Increased social reach during Girl Scout Cookie season by 45% and social engagement by 28% in 2019.

  • Increased the Sacramento RiverTrain’s product sales by 317%, online sales by 133%, onboard concession sales by 122%, and media coverage by 145%.

  • Increased the Sierra DinnerTrain's website revenue by 101%, onboard concession sales by 67% , and increased gross profits by 52%.

  • Doubled Veramark Technology’s software sales revenue, reduced Veramark's sales cycle from 8 months to 3 months, and tripled Veramark’s brand valuation as part of a turnaround brand management initiative in preparation for a merger & acquisition.

  • Developed Druthers Brewing Company's brand name, story, strategic position, messaging, go-to-market strategy, marketing campaigns, sales and distribution strategy, social media content, beer naming convention & guidelines, and managed the brand for the 1st 3 years in operation, which contributed to $3million in revenue during the brewery’s 1st year in business.