Knowing what your customers want and how they decide is essential to mitigating the risks inherent in day-to-day business decision making. 

I help organizations identify how their customers decide, what influences their customers' decision making process, and align tribes around cohesive brands that inspire enthusiasm, rally support, and influence purchasing decisions. 

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker